Thursday, August 23, 2012

Media Consumption Log


Media Consumption

I have seen a lot of media during a 12-hour span. From 9 to 10 am I was at school in English class and then the Senior Lounge, I opened my computer in English class and 2 pop ups appeared, one was AVAST anti-virus telling me there is a new update for the software I completely ignore it and close it as I do every time it pops up, then the java update appeared I did not even read what it said I automatically clicked cancel and continued with my work. Then I went out of the class room I walked to the Senior Lounge, on my way I saw posters everywhere announcing school events, Fashion show, Back to school Dance but I don’t even stop to look at them I just keep on walking to my destination. I then lie at a sofa take out my phone and I see that I got  a message from pelephone offering me a new deal, but it was in Hebrew so I couldn’t understand anything.

From 10-12 I was at the Senior Lounge all the time chilling in the sofas, I took my friends ipad and I started playing fruit-ninja and I was surprised because even without internets pop ups would show up on the side of the screen which would annoy me so much so I had to pause to close them. Then I went to Senior Project and Dr. Weitzmen was talking to us about her Senior Project she did telling us about all this programs she researched and what they were about. She was “advertising” unintentionally even if she was just teaching a class.

From 12-15 pm I was in lunch and statistics, in the Senior Lounge my friend was telling me about this new xbox game that came out and how good it was and that I should totally get it. After lunch I went to statistics and Mr. Reid made us watch some videos on youtube, there were pop ups everywhere on the screen, most of them in Hebrew which I couldn’t understand, one of the videos I couldn’t even watch I had to wait 45 seconds for the advertisement to end before I could start the video.

From 15-17 pm I went to soccer practice and I had to buy shirts so I went to the office and saw magazines on the table with amazing soccer shoes which made me want to get them and play soccer. At 17 h I got off practice and went direcly to the bus which had the radio on in Hebrew but you could tell how they were advertising by the tone of the voices.

From 17-20 pm I went home and my dad just got back from the US and got an ipad for the family, I was so excited that I opened it and turned it on there were no pop ups yet. Next I get into appstore and there are advertisments everywhere but I couldn’t even tell because I was so used to seeing them. I downloaded my favorite game “temple run” and before I could start playing it I had to go through all this adds in Hebrew. After I played on  it for like an hour and a half I went to take a shower which thank god I didn’t see any adds anywhere except on the shampoo where they had little adds on the sides.

From 20-21 pm I went to watch TV and they were showing one of my favorite movies in the Spanish Channel “Chronicle” but I had to leave because every 15 minutes there was an 8 minute pause for adds which was very frustrating.
After writing this log I’ve learned how much voluntary and involuntary adds I see everyday, from being the shampoo in the shower to the teacher telling us about programs in the US. Specially us teenagers who we spend most of our lives on electronics who have pop ups every minute which we ignore unintentionally. For me the only media that affects me is the advertisements on TV, some of them are so good which makes me want to buy the product. For example a cheese advertisement always makes me want to eat cheese and I do even if its not the same one shown in TV. Media is in hour lives and we can’t do anything to elude it. 

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